Book a Table
Book a Table
Welcome to Lore of the Land. A traditional British pub and restaurant on Conway Street in Fitzrovia, London. Celebrating the best of the old with the best of the new.  Serving excellent food and drinks over three floors.
See the Menus
Make a Booking
Welcome to Lore of the Land. A traditional British pub and restaurant on Conway Street in Fitzrovia, London. Celebrating the best of the old with the best of the new.  Serving excellent food and drinks over three floors.
See the Menus
Make a Booking
Lore of the Land is a unqiue pub created by British fim director Guy Ritchie.

A classic British pub offering modern English cuisine in the heart of Fitzrovia.

Lore of the Land is a unique pub and restaurant created by the British film director Guy Ritchie. The pub has been curated over three floors to capture all that is best about historic English Lore and the dining experience. The ground floor pub serves pints of Gritchie beer from Guy’s own brewery in Wiltshire, alongside a considered wine list.

On the first floor, our restaurant delivers a menu inspired to showcase the best of British food and seasonal ingredients. The Sunday roasts are a particular highlight. Chefs cook over charcoal and flame in the open kitchen, whilst a seat at the copper kitchen bar that overlooks all the cooking action is well sought after.

Bespoke private dining experiences are also offered in the Rhed Room. Book a table at our prestigious gastropub or reserve some private dining space today!
Make a Reservation
Private Dining

Menus

Seasonal plates are served all week, alongside craft beers, spirits & a considered wine list. Experience the sight and sound of our open kitchen with the chefs cooking on our bespoke, charcoal fuelled oven and grill.

A Note About Our Festive Menus

For anyone wanting the Festive Set Menu, we require a pre-order 5 days in advance.  To all other bookings, we are offering a Festive a la Carte menu with the option of all the Christmas trimmings.
Wine List
Pub & Kitchen
Festive à la Carte
Festive Set Menu

The Kitchen

Fresh food cooked over charcoal, ember and flame.

All of our food is freshly prepared by our world class chefs in the Lore of the Land kitchen on the first floor.

Our menus have been created to reflect the seasons, when ingredients are at their best. Our slow cooked Sunday roast is a particular highlight.
See the Menus
The best steak in London can be found at Lore of the Land in Fitzrovia, West London, UK.
Lore of the Land serves Gritchie beers, premium spirits, cocktails and carefully selected wines.

The Pub

Serving Gritchie beers, premium spirits, cocktails and carefully selected wines.

The beating heart of Lore of the Land is our rustic bar. A copper and pewter topped bar serving a range of beers, including our very own Gritchie beer, premium spirits, cocktails and wines selected by Guy Ritchie himself. The walls are adorned with eclectic and original artwork.
Make a Reservation
Restaurant & Bar

"If you didn’t know Guy Ritichie’s name was attached to the pub, I think any patrons would be pleasantly surprised by the revelation. The one thing I need to see for myself? Their food. That I will be back for."

My London

"The Lore has a distinct allure"

The Evening Standard

"The gracious bar staff works hard, stays positive and makes this place wonderful. Fair prices are something that should be said about this bar. You will certainly like the enjoyable atmosphere and terrific decor."

Restaurant Guru

Lore of the Land Private Dining

Discover a Unique Private Dining Experience in the Rhed Room

We offer private drinks, dining and a space to hire on a secluded floor of the pub in the Rhed Room at Lore of the Land, featuring a private bar serving draught beer, premium spirits, wines, and cocktails.
Find Out More

Make a Reservation

Make a Restaurant Booking

Make a Group Reservation

Looking to make a group booking at Lore of the Land for 8 or more people...?

Click Here

Enquire about the Rhed Room

Looking to hire our private dining space for your event, meeting or special occasion...?

Click Here

Pay us a Visit

Opening Hours

Monday: 3pm – 11:00 pm
Tuesday – Thursday: 12pm – 11pm
Friday: 12pm – 12am
Saturday: 12pm – 11pm
Sunday: Drinks: 12pm to 7:00 pm

Kitchen Hours

Monday – Closed
Tuesday – Saturday:
Lunch: 12pm-2:30 pm
Dinner: 5.30pm – 9.30 pm
Sunday Food Served: 12pm – 4:00 pm

Still Have Questions...?

Please contact us using one of the below methods.

Find Us

  • Lore of the Land, 4 Conway St, London W1T 6BB
  • Nearest Underground: Closest London Undergound: Warren Street/Great Portland Street

Beer as it should be

Spilling over the rolling hills of the Wiltshire and Dorset countryside, Gritchie Brewing Company is a ‘beer farm’ located on Ashcombe Estate near the town of Shaftesbury.  Our beer isn’t pretentious. It’s made for conversation in a pub, connection around a fire and companionship around a table.

This is our legacy. This is our lore.
This is Beer As It Should Be.
Taste Our Beers

Subscribe to our newsletter

The latest news, articles, and resources, sent to your inbox weekly.
A Guy Ritchie pub and restaurant serving contemporary English food in the heart of Fitzrovia, West London.
Opening Hours

Monday: 3pm – 11:00 pm
Tuesday – Thursday: 12pm – 11pm
Friday: 12pm – 12am
Saturday: 12pm – 11pm
Sunday: Drinks: 12pm to 7:00 pm

Find Us
Lore of the Land,
4 Conway St,
London W1T 6BB

Tel. +44 (0)20 3927 4480
Email. [email protected]
Follow Us
Privacy Policy Terms and Conditions Pub and Kitchen Policy

Copyright © 2023. Fatboy Pub Company Limited. All rights reserved.