Welcome to Lore of the Land. A traditional British pub and restaurant on Conway Street in Fitzrovia, London. Celebrating the best of the old with the best of the new.  Serving excellent food and drinks over three floors.
Welcome to Lore of the Land. A traditional British pub and restaurant on Conway Street in Fitzrovia, London. Celebrating the best of the old with the best of the new.  Serving excellent food and drinks over three floors.

A classic British pub offering modern English cuisine in the heart of Fitzrovia.

Lore of the Land is a unique pub and restaurant created by the British film director Guy Ritchie. The pub has been curated over three floors to capture all that is best about historic English Lore and the dining experience. The ground floor pub serves pints of Gritchie beer from Guy’s own brewery in Wiltshire, alongside a considered wine list.

On the first floor, our restaurant delivers a menu inspired to showcase the best of British food and seasonal ingredients. The Sunday roasts are a particular highlight. Chefs cook over charcoal and flame in the open kitchen, whilst a seat at the copper kitchen bar that overlooks all the cooking action is well sought after.

Bespoke private dining experiences are also offered in the Rhed Room. Book a table at our prestigious gastropub or reserve some private dining space today!

Menus

Seasonal plates are served all week, alongside craft beers, spirits & a considered wine list. Experience the sight and sound of our open kitchen with the chefs cooking on our bespoke, charcoal fuelled oven and grill.

Please note: our Sunday Roasts are only served on Sundays.

The Kitchen

Fresh food cooked over charcoal, ember and flame.

All of our food is freshly prepared by our world class chefs in the Lore of the Land kitchen on the first floor.

Our menus have been created to reflect the seasons, when ingredients are at their best. Our slow cooked Sunday roast is a particular highlight.
The best steak in London can be found at Lore of the Land in Fitzrovia, West London, UK.
Lore of the Land serves Gritchie beers, premium spirits, cocktails and carefully selected wines.

The Pub

Serving Gritchie beers, premium spirits, cocktails and carefully selected wines.

The beating heart of Lore of the Land is our rustic bar. A copper and pewter topped bar serving a range of beers, including our very own Gritchie beer, premium spirits, cocktails and wines selected by Guy Ritchie himself. The walls are adorned with eclectic and original artwork.

"If you didn’t know Guy Ritichie’s name was attached to the pub, I think any patrons would be pleasantly surprised by the revelation. The one thing I need to see for myself? Their food. That I will be back for."

My London

"The Lore has a distinct allure"

The Evening Standard

"The gracious bar staff works hard, stays positive and makes this place wonderful. Fair prices are something that should be said about this bar. You will certainly like the enjoyable atmosphere and terrific decor."

Restaurant Guru

Lore of the Land Private Dining

Discover a Unique Private Dining Experience in the Rhed Room

We offer private drinks, dining and a space to hire on a secluded floor of the pub in the Rhed Room at Lore of the Land, featuring a private bar serving draught beer, premium spirits, wines, and cocktails.

Events

Make a Reservation

Make a Restaurant Booking

Make a Group Reservation

Looking to make a group booking at Lore of the Land for 8 or more people...?

Enquire about the Rhed Room

Looking to hire our private dining space for your event, meeting or special occasion...?

Pay us a Visit

Opening Hours

Monday: 3pm – 10:00 pm
Tuesday – Thursday: 12pm – 11pm
Friday: 12pm – 12am
Saturday: 12pm – 11pm
Sunday: 12pm to 7:00 pm

Kitchen Hours

Monday – Closed
Tuesday – Saturday:
Lunch: 12pm-2:30 pm
Dinner: 5.30pm – 9.30 pm
Sunday Food Served: 12pm – 4:00 pm

Still Have Questions...?

Please contact us using one of the below methods.
  • (020) 3927 4480
  • ku.oc1733073631.sbup1733073631yobta1733073631f@dna1733073631lehtf1733073631oerol1733073631
  • (020) 3927 4480

Find Us

  • Lore of the Land, 4 Conway St, London W1T 6BB
  • Nearest Underground: Closest London Undergound: Warren Street/Great Portland Street

Frequently Asked Questions

Before contacting us with a question, please take a look through our FAQ  to see if we've already answered it here.  If your question is not on this list, please feel free to contact us.

Still got a question about Lore of the Land...?

Yes, we do allow dogs in our main pub on the ground floor. Unfortunately, due to our open plan kitchen, we do not allow pets in our Restaurant or Private Dining room.

Our bookings are open for up to one year in advance.

All our availability is live online. We are currently fully booked for Sundays over the next 10 months. We will be keeping our social media up to date with availability and if any more space becomes free. If no availability is shown, this means that we are fully booked.

We are wheelchair accessible on the ground floor bar. Sadly, due to the historic nature of the building, the restaurant and Private Dining Room are not accessible. If you want to dine with us and need to be on the ground floor, we are happy to accommodate, but please tell us before your booking.

Our meat is not Halal. We can on occasions get Halal meat from our suppliers so please do get in touch.

We have benches outside the pub, but guests must remain seated while enjoying this area with drinks. The outside area closes at 9pm.

Walk-ins are always welcomed in the bar. For the restaurant, walk-in tables are dependent on availability. As such, they cannot always be guaranteed and so we recommend calling ahead to check availability.

Under 18s are always welcome in the restaurant. We do not allow for under 18s in the bar area after 6pm. All under 18s must be accompanied by an adult.

We only take bookings in the bar area for groups of between 8 and 25.

Monday – 3- 10pm
Tuesday – 12- 11pm
Wednesday – 12-11pm
Thursday – 12-11pm
Friday – 12-12pm
Saturday – 12-11pm
Sunday – 12-7pm

We welcome children who are dining with their adults.  We have high chairs and kids meals available. Baby change is located on the ground floor.  Please contact us for a sample children’s menu.  Children are generally not permitted in the ground floor bar area after 7pm.

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A Guy Ritchie pub and restaurant serving contemporary English food in the heart of Fitzrovia, West London.
Opening Hours

Monday: 3pm – 10:00 pm
Tuesday – Thursday: 12pm – 11pm
Friday: 12pm – 12am
Saturday: 12pm – 11pm
Sunday: 12pm to 7:00 pm

Visit Us
Lore of the Land,
4 Conway St,
London W1T 6BB

Tel. +44 (0)20 3927 4480
Email. ku.oc1733073631.sbup1733073631yobta1733073631f@dna1733073631lehtf1733073631oerol1733073631
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